© 2017 by Isabela Stille.


Isabela was a part of the 2019 Toronto Fringe team and helped deliver the most successful year for the organization up-to-date. The substantial increase in sales came as a result of an incredible team effort, including a focus on online advertising and organic posts on social media channels. During the festival, the Instagram account reached more than 5000 followers and created a lot of buzz. Twitter and Facebook followed suit, consistently bringing new audiences to the Fringe.

While working at the Songwriters Association of Canada, Isabela was in charge of the organization's Facebook, Instagram and Twitter account. Within the 9 months in the organization, we were able to achieve an increase on Instagram followers of 300%. The development of the Instagram page was fundamental to reach out to a new generation of songwriters that were not part of the organization yet.

Carioca em Toronto is an Instagram page created in February 2017 by Isabela Stille with one simple goal: provide tips about Toronto to brazilians either living/traveling/interested in the city. Ever since its beggining, the account has had a weekly increase in followers, and in only a few months it has reached 1300 followers (that is almost a hundred a week!). The page has developed and now offers weekly posts in day to day life, food and entertainment. 


Motherland is a succesful play that was remounted at the 2017 Toronto Fringe Festival.  Isabela worked with the producer Kristine Greenaway in order to get more BIS (butts in seats) and created a buzz about the show. A Facebook and Twitter page were developed, and some of the videos posted by the company got around 1200 views! There was also a successful FUND WHAT YOU CAN campaign developed by the team.

Pay for Jay was a Fund What You Can campaign created by Isabela Stille in collaboration with Joan Jamieson, the writer and producer of Downtown Jay. The duo worked on a concept to get strangers to help fund the project using all different tactics such as an explanatory video, a list of perks and a specific visual identity.  The campaign was extremely successful, reaching its $3000 goal and getting an extra $535!  

Downtown Jay is a Toronto Kids Fringe show that premiered in July 2016. Isabela worked in partnership with Joan Jamieson, writer and producer of the show, to create and manage all the social media accounts for the play. They developed a Facebook and Twitter page, which were very helpful for the Fund What You Can campaign also by the team. 

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